For founder-led service businesses at $30K to $50K a month

Making money.
Keeping nothing.

In 6 weeks, make your business profitable: take control of your profit, your cash and your financial decisions. CFO-level financial control, without the cost of hiring a CFO.

Choose your cohort $1,500, or 6 weekly payments of $300
Not sure? Book a 15-minute call

6 live sessions Tuesdays, 11am AEST 90 minutes each Capped at 8 founders

The program framework: Profit, Delivery and Leadership Architecture across six weekly sessions, around the promise of CFO-level financial control without hiring a CFO

The money comes in. So why doesn't it stay?

You're billing $30K, $40K, $50K a month. On paper, the business works. But at the end of the month you're looking at the bank balance and wondering where it all went. It usually comes down to one of three things.

Making money, keeping nothing

Revenue is up on last year. You still check the bank before you say yes to anything.

Getting paid slowly

The work is done and the invoice has gone out. The money arrives whenever the client gets around to it.

Decisions without clarity

Hire someone, lift prices, launch the new offer? You make the call on gut feel, because the numbers you have don't answer the question.

Why I built this

I've sat in the CFO seat for over 20 years. I've also been the founder making money and keeping nothing.

In 12 months, I took my own firm's profit from around $150K to $420K. Not revenue. Profit. I got much clearer on what my clients actually valued and moved them to higher-value packages. I built sales around referral partners instead of chasing leads. Then I went through every fixed cost, cut what wasn't earning its place, and restructured the team.

It worked, and it meant stepping back into the business as a practitioner for a while. That's the real trade-off most founders face, and it's exactly what we work through in the six weeks: what to fix first, and what it costs you in time.

I run an accounting and compliance firm, so I see the inside of service businesses every week. The founders who keep more aren't working harder. They know their numbers and they act on them. This program teaches you to do exactly that, on your own numbers, in six weeks.

Renee Minchin

Results from my CFO and advisory work

Real businesses, real numbers.

The same work you'll do in the six weeks, done with businesses I've advised.

$750K to $1.5M

We reviewed each service line and found where the margin really was. They moved from software project development into offshore VA services, implemented it, and doubled the business.

Technology services business

$50K loss to break-even

Once they understood their numbers, they could see exactly which work was costing them money and what they weren't on-charging. Recovering those costs took them from losing around $50K a year to breaking even.

Service business

[Result] in 18 months

Performance grew over 18 months by building a business development function that brought in the right work consistently.

Financial services business

The six weeks

Know what you make. Know what you keep. Know what to do next.

One live session a week, in three stages. Each week you work on your own numbers and leave with something finished.

Profit Architecture

Know what you make

Week 1

Reveal your margin truth

What each service, client and hour actually makes you once every cost is counted.

You leave with: Your Margin Clarity Map: profit by service and client

Week 2

Stop leaking profit

Find where margin is slipping out, from underpricing and scope creep to costs nobody has looked at in a year.

You leave with: Your Profit Leak Audit, with a dollar value on each leak

Delivery Architecture

Know what you keep

Week 3

Get paid faster

Tighten your terms, invoicing and follow-up so cash lands when the work is done, not months later.

You leave with: New payment terms, invoice timing and a follow-up routine

Week 4

Control your cash cycle

See your cash weeks ahead, instead of reacting to whatever the bank balance says today.

You leave with: A cash forecast for the weeks ahead

Leadership Architecture

Know what to do next

Week 5

Know what matters

The few numbers worth watching every week, and the ones you can stop worrying about.

You leave with: Your weekly scorecard: the handful of numbers to watch

Week 6

Make CFO money decisions

Use your own numbers to make the calls on hiring, pricing and growth, the way a CFO would.

You leave with: A decision check for your next hire, price change or growth move

What's included

Six sessions, plus a full suite of CFO workbooks.

Every week comes with a spreadsheet workbook I've built. In the session I show you the technique, the same way I'd work through it as your CFO. You put in your own data, and the workbook does the heavy lifting.

By the end you don't just have answers for this year. You have the tools, and you know how to use them, so you can keep running the numbers yourself.

Also included: 6 live 90-minute sessions, a room of 8 founders, and the two-week guarantee.

Week 1
Margin Clarity MapProfit by service, client and hour, once every cost is counted.
Week 2
Profit Leak AuditEvery leak found and given a dollar value, so you fix the biggest first.
Week 3
Get Paid Faster toolkitPayment terms, invoice timing and a follow-up routine you can use straight away.
Week 4
Cash ForecastSee your cash weeks ahead and spot a tight month before it arrives.
Week 5
Weekly ScorecardThe handful of numbers worth checking every week, on one page.
Week 6
Decision CheckTest a hire, a price change or a new offer against your numbers before you commit.

How it works

This isn't a course you watch. You do the work in the room.

Bring your own numbers

Turn up with access to your Xero or MYOB file. I'll show you how to pull the reports yourself.

90 minutes, live, every Tuesday

Six working sessions at 11am AEST. We go through the week's numbers together, on your business.

Workbooks I've built for you

A full suite of spreadsheet tools. I show you the technique, you put in your own data, and AI helps with the heavy lifting.

Eight founders, no more

Small enough that your questions get answered and your numbers get looked at.

Where you'll be after six weeks

From making money and wondering where it all goes, to knowing exactly what you make, what you keep, where your cash is going and which financial decisions to make next.

Is this for you?

Built for one kind of business, on purpose.

Eight seats means I'm choosy about fit. Here's who gets the most out of the six weeks.

This is for you if

You run a founder-led service business billing around $30K to $50K a month
You're still doing much of the client work yourself and want the business to pay you properly for it
Your books are in Xero or MYOB, even if they're not perfect
You want to understand and run your own numbers, not hand them off
You can make six Tuesdays at 11am AEST

This isn't for you if

You sell physical products or run an ecommerce store
You haven't started trading yet
You want someone to do your bookkeeping or tax for you
You're looking for a video course to watch in your own time

Want to step back from the client work eventually? Week 6 maps out what it would take: the margin, the cash and the hire you'd need, so you can plan it on real numbers.

Your options

Why not just hire a CFO?

Most founders at this stage weigh up the same four options. Here's how they compare.

Compared on	This cohort	Hiring a CFO	Your accountant	An online course
Cost	$1,500, once	A senior salary, or an ongoing monthly fee for a part-time CFO	Billed for the work they do	Lower upfront
Works on your own numbers	Yes, live, every session	Yes	Yes, for tax and compliance	No, generic examples
You learn to do it yourself	Yes. You leave able to run it	No. They do it for you	Rarely the focus	In theory, on your own
Profit, cash and decisions	All three, in six weeks	All three	Mostly tax, compliance and reporting	Depends on the course
Questions answered	Every week, in a room of eight	Yes	When you book time	Rarely
Time to results	Six weeks, with a fixed end date	Ongoing	Ongoing	Self-paced, easy to stall

For the first 4 to join each cohort

$1,400 of extra support, for the first half of the room

Worth $600

Money Control Hot Seats

Extra small-group calls every two weeks to work through your specific numbers.

Worth $350

Tax Clarity Session

A 30-minute call with a tax accountant during the program.

Worth $450

Fast Action 1:1

A 45-minute one-on-one session with me, on your business.

Choose your cohort

Pick the six Tuesdays that suit you. 8 seats in each.

Every cohort covers the same six weeks, live at 11am AEST. Choose your group, then pay in full or on the weekly plan.

$1,500Pay in full. The best price.

6 × $300Weekly over the six weeks. $1,800 in total.

Enrolling now · 8 seats

November cohort

Tuesday 10 November to Tuesday 15 December 2026

Week 110 Nov
Week 217 Nov
Week 324 Nov
Week 41 Dec
Week 58 Dec
Week 615 Dec

Pay in full: $1,500 Payment plan: 6 × $300

Finishes before Christmas.

Enrolling now · 8 seats

February cohort

Tuesday 16 February to Tuesday 23 March 2027

Week 116 Feb
Week 223 Feb
Week 32 Mar
Week 49 Mar
Week 516 Mar
Week 623 Mar

Pay in full: $1,500 Payment plan: 6 × $300

Start the year with your numbers sorted.

Choose and payPick your cohort and pay in full or start the weekly plan.
Welcome emailYour session link, calendar invites for all six Tuesdays and what to prepare.
Get your file readyCheck you can log in to Xero or MYOB. That's all you need.
Week 1Turn up with your numbers. We start on your margin truth.

Not sure it's right for you? Book 15 minutes with me and we'll check it fits your business before you pay.

Book a 15-minute call

My guarantee

Try the program for the first two weeks. If you don't feel you're gaining the financial control you came for, I'll buy it back from you. You get back everything you've paid and owe nothing more. No hard feelings.

Questions

Which cohort should I choose?

Pick the one where you can make all six Tuesdays at 11am AEST. Every cohort covers the same program. If a cohort fills, you can still take a seat in the next one.

What do I need before the first session?

Login access to your Xero or MYOB file, and enough familiarity to get around it. You don't need to know how to pull reports. I'll show you how in the session.

I use a different accounting system. Can I still join?

[Your answer: e.g. QuickBooks, or a bookkeeper who holds the login.]

Do I need to be good with spreadsheets?

No. I've built the workbooks. You fill them in with your own numbers, and we use AI to help with the heavy lifting.

What if I miss a session?

[Your answer: are sessions recorded?]

Do my books need to be up to date first?

[Your answer. Suggested: No. Most founders' books aren't perfect, and we work with what's there. If your file is several months behind, get the bank reconciled before Week 1.]

I've done coaching before and it didn't change much. Why is this different?

This isn't coaching or motivation. It's six working sessions with a CFO, on your own numbers, and each week you leave with something finished. If it isn't working for you after two sessions, the guarantee means you get your money back.

How much time does it take each week?

The live session is 90 minutes on Tuesday. [Plus about X minutes on the workbook between sessions.]

Can I talk to you before I join?

Yes. Book a 15-minute call and we'll check the program fits your business before you pay.

How does the guarantee work?

Come to the first two sessions. If you don't feel you're gaining the financial control you came for, tell me and you get back everything you've paid. On the payment plan, the remaining payments are cancelled.

Why does the payment plan cost more?

Paying in full is $1,500. Spreading it over six weekly payments of $300 comes to $1,800. Both get you exactly the same program.

Is this the right fit if I'm under $30K a month?

[Your answer.]

Six weeks from now, you'll know where every dollar went.

CFO-level financial control, without the cost of hiring a CFO. Eight seats per cohort.

Choose your cohort Not sure? Book 15 minutes

Making money.Keeping nothing.